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Adrian J. Fernandez-Lacey

aka: Adrian Lacey
Moby ID: 251640

Biography edit · view history

IP Development Director Adrian Fernandez-Lacey got his first taste of game development in his early twenties working in coin operated entertainment and gaming. Having worked on high-profile games such as The Simpsons, Trivial Pursuits and Monopoly, Adrian then moved his career to the mainstream world of video games. He joined Centresoft Ltd, an exclusive Sony distributor where he was responsible for developing the Hasbro/Microprose range and for increasing sales volume in new and existing markets.

Canadian-born Adrian continued his home entertainment career in Europe where he promoted games such as Airline Tycoon, Outlaw Golf and Shrek. Keen to expand both his creative and international horizons, Adrian moved to Mexico where he became more involved with animation and the storytelling side of the games industry. Adrianā€™s comprehensive knowledge of video games led him to the Ubisoft Montpellier studios in 2004. With Ubisoft he has marketed and produced a number of award-winning and commercially successful games such as King Kong and the twice BAFTA award winning game Ghost Recon Advanced Warfighter. He has also developed new franchises including titles such as The Raving Rabbids and Just Dance.

Adrianā€™s extensive experience has given him a diverse, successful and dynamic career within the industry and he is currently working on a number of TV, game and film projects.

Credited on 47 games

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The Crew: Motorfest (2023, Xbox Series) Open Innovation Director
Valiant Hearts: Coming Home (2023, iPhone) Narration
Steep (2016, Windows) IP Development Director
Rabbids Appisodes (2016, Android) Director IP Business Development
Assassin's Creed: Syndicate - Jack the Ripper (2015, Windows) IP Business Development Director
Rayman Adventures (2015, Android) IP Business Development Director
Assassin's Creed: Syndicate (2015, Windows) IP Business Development Director
Assassin's Creed: Unity - Dead Kings (2015, Windows) IP Business Development Director
Just Dance 2015 (2014, Wii) IP Business Development Director
Just Dance Now (2014, Android) IP Business Development Director
Valiant Hearts: The Great War (2014, Windows) IP Business Development Director
Rabbids Big Bang (2013, iPhone) Director IP Business Development
Just Dance 2014 (2013, Wii) Director IP Business Development
Rayman Legends (2013, Windows) IP Business Development Director
ZombiU (2012, Wii U) IP Development Director
Just Dance 4 (2012, Wii U) Director IP Business Development
Tom Clancy's Ghost Recon: Future Soldier (2012, PlayStation 3) IP Development Director
Rabbids Land (2012, Wii U) IP Development Director
Rabbids: Alive & Kicking (2011, Xbox 360) IP Development Director
The Adventures of Tintin: The Game (2011, Wii) IP Development Director

[ full credits ]

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