Since the end of the August 2008, Axel Herr is Senior Vice President, Publishing EMEA at Codemasters. Previously he was Managing Director of THQ Entertainment GmbH (July 2003 – May 2006), Nintendo of Europe (for five years until June 2003) and most recently CEO of Bally Wulff Entertainment GmbH for two years. He has also held senior positions at Konami of Europe GmbH, SEGA of Germany and Dell. At Codemasters he is responsible for the company’s publishing business in Europe, the Middle East, Africa and the Distributor Territories.

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