Krome Studios Melbourne

Overview

The original company Melbourne House (Publishers) Ltd. was founded in 1977 by Alfred Milgrom and Naomi Besen. Starting as a general publishing company, they soon focused on home computers. In August 1980 they published one of the first ever books for the personal computer market and started to distribute games written in the US.

In the same year, Milgrom and Besen founded Beam Software as a subsidiary, Australia's first electronic game company, initially with development for Sinclair ZX-80 and for the Sinclair ZX-81 since 1981. By 1982, Beam had become so successful that book publishing was phased out and Melbourne House started to concentrate solely on publishing Beam-created games. Beam developed the Horace series for the Spectrum and released The Hobbit in 1982.

In 1983, Penetrator for the TRS-80 saw the light of day and the same year another development division, Studio B. Ltd., was set up in the UK.

Despite very successful years in 1985 and 1986 with the sales of The Way of the Exploding Fist, Melbourne House ran into financial problems. In 1987, the UK publishing arm and the name Melbourne House were sold to Mastertronic Ltd., a publisher and distributor of low-budget games. Due to a contractual dispute between Beam and Mastertronic, none of the work developed in 1987 could be published. Mastertronic itself became a part of Virgin Games, Ltd. and the name Melbourne House was held there. Beam became an independent entity.

In 1989 Beam started development on NEC PC-9801 and NEC PC-Engine for the Japanese market, followed by development of CD-ROM games for the NEC PC-Engine in 1990. Two more games were completed that year: Hunt for Red October (GameBoy) and Star Wars (NES).

In 1991, the Beam group started LaserBeam Entertainment, a subsidiary to publish Nintendo games, and they obtained a Nintendo License for the Australian market. That year, Super Smash TV (SNES) was released. In 1992, the company released Aussie Rules Footy (NES) and International Cricket (NES) in Australia, followed by two FASA-licensed games in 1993: ShadowRun and MechWarrior.

In 1995 Beam released Cricket 96 and The Dame Was Loaded and one year later they became the first publicly listed games company on the Australian Stock Exchange. When Virgin allowed the Melbourne House brand to lapse in 1996, Beam re-registered it and launched it as its publishing / game development subsidiary. In 1997, Beam released KKND: Krush, Kill 'N' Destroy and Cricket 97.

In 1999, Melbourne House was sold to Infogrames, which included the computer games division and Hotgames.com, a portal for games enthusiasts, to extinguish $12 million of debt.

The next year, in 2000, Beam changed its name from Beam to Blaze International and started developing software and provided services for entertainment, telecommunications and Internet applications. From then on, Beam (Blaze) was no longer associated with the game industry and the story continued with the division sold to Infogrames, renamed Infogrames Melbourne House Pty Ltd. Along with the acquisition of distributor Ozisoft Pty Limited the same year, Infogrames tried to gain foothold in both the Australian and Asian markets with these investments.

Founder Alfred Milgrom and CEO / Managing Director, Adam Lancman resigned from the Board in April 2001, selling all of their 34 million shares. In 2002, Infogrames invested another $50 million investment in the division and in May 2003, due to a global rebranding, they renamed the company Atari Melbourne House Pty Ltd.

In February 2006, Atari boss Bruno Bonnell announced his plan to sell off a few internal Atari studios due to the severe financial situation. Atari Melbourne House was included in the sale, even though they were on the brink of completing a new game, Test Drive Unlimited.

In November 2006, the company was acquired by Krome Studios and renamed Krome Studios Melbourne.

Next to the game development, Beam Software also had the division Smarty Pants Publishing Pty Ltd., creating software titles for kids, as well as the proprietary video compression technology VideoBeam and Famous Faces, a facial motion capture hardware and software solution.

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